This year, the Argentinian Club Atlético Lanús, finalist of the Copa Libertadores 2017, has relied on us to design all its sportswear, as well as the launch campaign. We also work on the image of the club; what has caused a great impact in the sports market.
The shirt has fluorescent details inside the sleeves and inside the neck. The thermal logos applied to the sides give a distinctive touch to this new collection piece. The mesh fabric on the sides gives greater breathability to the shirt. The flatlock seams provide greater elasticity, more resistance and also provides great comfort to players. The coolfree technology eliminates body perspiration, keeping the garment dry.
The shirt was specially made to grant greater comfort for players.
We developed together with the marketing department of the club a comprehensive campaign for the launch and communication of the new clothing.